Mall advertising is on the uptick, say developers, advertisers, media sellers
The macro-economic upturn has induced greater brand presence at the malls, by way of advertising, product displays and brand activation. network2media caught up with leading mall developers, advertisers and mall media property owners to get a cross-section view of the opportunities in this domain.
OMOs, agencies should not be divided on credit norms, campaign period: Noomi Mehta
IOAA is taking strident steps to formalise the credit policy. After that, the association will draw up a policy on campaign duration. The increasing schism between the OMOs and OOH agencies on the issues of payments, POs and campaign duration will undermine the collective interests of the industry, says the IOAA president.
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