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Updated on: Thu 29 Jul 2010, 17:07 (IST)

News

Katha Mediatix bags exclusive ad rights on 1,044 PUNBUS fleet
Katha Mediatix India Ltd, the OOH arm of Mumbai-based Katha Group, has won the exclusive ad rights on 1,044 buses belonging to Punjab Roadways (PUNBUS). The 3-year contract provides for both full wraps and painted displays on the exterior of the buses. Katha Mediatix aims to draw PSEs, local industries and NGOs to advertise.

SSI Group signs up Vodafone for traffic island branding along Chennai IT Corridor
Vodafone has signed up for 6 months wherein it will brand 30 small boards on the grills that circumscribe each of the five traffic islands, as well as three larger boards set up inside the islands. The IT Corridor is fast becoming the key outdoor advertising destination in Chennai.

OAA Kolkata builds consensus among media owners, agencies for a common charter

International: Australian duo steps out as moving billboards to sell their apartment in the UK

International: Kenyan firm Motion Pictures launches innovative digital displays on vehicles

Outdoor players look askance at LDA move to turn Hazratganj into no-billboard-zone

Bright Outdoor creates big picture for six blockbuster movies in July alone

MOMS draws a million eyes for Maaza at Puri 'Rath Yatra'