MUMBAI: OOH professional Priti Shetty has joined MOMS, the OOH specialist arm of Madison World, as business director. Shetty brings on board rich experience of over 12 years in the outdoor industry.
Talking about her move to MOMS, Shetty said, “I wanted to be a part of an organisation which is passionate about outdoor and at the same time wants to do things differently and take OOH communication to the next level.”
At MOMS, Shetty will look after the account management of Mumbai-based clients. Prior to this, she worked with Kinetic, a WPP Group company, for six months.
Speaking about her stint with Kinetic, she said, “Working with Kinetic was a wonderful experience and it was a pleasure to be associated with the team.”
Shetty, who started her career in the outdoor domain with Skyliners in August, 1997, has worked with leading companies like Ogilvy Action (Landscapes) and TME – A division of Rediffusion D Y&R and Phase – D, a printing and signage firm.
Shetty is a commerce graduate from St Andrews College, Mumbai, and has done an MBA with specialisation in Marketing from ITM institute. She also holds a PG Diploma in Advertising & Public Relation from K C College.
(This news was broken by network2media on Friday, May 07, 2010).