Team n2m at e4m & n2m Ourdoor Advertising & Digital Signage Conference & Awards 2011


network2media, India’s foremost news website dedicated to the OOH industry, presents a comprehensive account of the proceedings at the ‘e4m & n2m Outdoor Advertising & Digital Signage Conference & Awards 2011’ in concise thematic reports that serve as ready reference for the industry. The photo-gallery provides a visual account of the day’s events.

 
 
e4m & n2m OOH Awards For Outdoor Advertising & Digital Signage 2011: A new beginning
The e4m & n2m OOH Awards For Outdoor Advertising & Digital Signage 2011, the first collaborative effort by exchange4media and network2media, were given away at the much-anticipated Awards function held in New Delhi on Feb 25, attended by eminent international and national outdoor advertising and digital signage media owners, CEOs and industry leaders.

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OOH industry needs to break out of its traditional mould: Industry heads
The e4m & n2m OOH conference underscored the knowledge dimension of the industry with ample focus on new technologies relevant to the industry, global best practices, regulatory norms, blue sky thinking and people development. The event concluded with the glittering Awards ceremony.

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Explore new frontiers of growth, adopt outcome-based approach: Steve Ridley
OOH is much more than a medium. It has to be looked at differently and nurtured accordingly, says Steve Ridley, global CEO, Kinetic Worldwide. A collaborative approach underpinned by out-of-the-box thinking will deliver the goods for the industry, he says.

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Transparency, accountability, tangible results are central to OOH growth, say industry experts
Industry heads underscored the need for OOH media planning and buying to be aligned with the integrated brand communication strategy. Transparency and adoption of a common currency for audience measurement will go a long way toward bringing more advertising brands into the OOH fold, they said.

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Digital OOH will grow exponentially leveraging new technologies: Tom Greene

Tom Greene attributes the growth of digital OOH to fact that the medium has proximity to the point of decision, ensures low clutter, has a high share of voice, creates venue domination and affords plenty of flexibility to the advertising brands. The medium also facilitates audience measurement and monitoring of consumer preferences.

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Technology, innovation will serve as growth-enablers: industry heads

Technology and innovation will enable the OOH industry to establish multiple touchpoints that deliver greater impact. In this, convergence of communication technologies will act as the catalyst. The show-stoppers are the archaic outdoor regulatory provisions.

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Renewed focus on tech, people, processes & regulation will place OOH ahead of the curve

Adoption of new technologies, innovative thinking and big ideas, higher standards of transparency and accountability and people development will influence the growth and development of Indian OOH industry in the near to medium term.

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