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| DDBMudra Max tops metals tally; Noomi Mehta wins 'Lifetime Achievement Award' |
 DDBMudra Max bags the 'OOH Agency of the Year' award; Volkswagen drives home 'OOH Advertiser of the Year' and 'Outdoor Campaign of the Year' awards; Noomi Mehta receives 'Lifetime Achievement Award', while Pramod Bhandula is 'OOH Person of the Year', JCDecaux wins 'Media Owner of the Year' award.
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| 'Kodak Moment For Indian OOH: Common Currency, Digitisation In Big Picture' |
Chris O'Donnell, CEO, Asia Pacific, Kinetic, asserts that Indian OOH growth will hinge on the industry's readiness to adopt robust measurement metrics, usher in digital media, and establish strong knowledge sharing processes with advertising clients.
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| There is no alternative to fresh talent, says power packed panel |
Industry leaders underline the need for building a fresh talent pool to drive OOH growth; panelists agree to support and contribute to any industry-focussed training programmes.
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| Measurability will serve as confidence-builder: Industry heads |
 Robust measurement metrics are essential for OOH business growth, but industry experts maintain that metrics alone will not deliver the goods; other confidence-building measures have to receive the equal attention of the industry
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| Digitisation is inevitable, say experts |
As advertising clients demand greater consumer engagement through OOH advertising, the Indian OOH industry will need to focus upon digital OOH, say industry experts. Rapid mobile penetration in the country can be leveraged to aid this process
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Also read: |
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| e4m & n2m Ourdoor Advertising & Digital Signage Awards 2011 |
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