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Sony Entertainment Television
Title: 'Launch Campaign'
Brand: Kaun Banega Crorepati
Client: Sony Entertainment Television
OOH Agency: Media Circle
Campaign Brief: Build a high decibel, high impact, high stature campaign for this premium television property. Highlight & build stature through impact building large format media & full bus wraps. Use 'Count down' mechanism to titillate expectations. Use innovations to create 'Buzz' & break through clutter. Deploy wide range media options on a large scale to build all encompassing presence & aura of dominance.
Creative Agency: -
Executing/Creative Team: -
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