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International: New iPhone application to 'wow' outdoor media buyers, advertising pros
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network2media Bureau   
Thursday, 28 January 2010 08:00 (IST)

Get paid for downloading application: New mantra for digital OOH NEW YORK: Inwindow Outdoor, a New York-based provider of digital storefront advertising, has launched a free mobile application for the iPhone and, for a limited time, is paying media buying and advertising professionals to download it.

Street level advertising & mall imagery from recent campaigns can be dowloaded & viewed Digital Signage Today reports that the outdoor advertising company’s application includes a collection of vibrant imagery and videos from recent campaigns created at street-level and mall locations across the country. The application also features the latest company and industry news and hosts live feeds from the company’s Twitter and Facebook pages. With push notification technology, users of the Inwindow Outdoor mobile application can be kept informed the moment a new update to the app is created.

The integration of technology with the power of OOH media delivering optimum ROI The report says that for a limited time, Inwindow Outdoor is offering a $1 PayPal payment to media buyers and others in the advertising industry who download the application.

Steve BirnhakSteve Birnhak, CEO of Inwindow Outdoorm, was quoted saying: “Inwindow Outdoor has always been about the integration of technology into the outdoor advertising industry, and our mobile application is another example.”

 Inwindow Outdoor Logo“We are very proud of the great work we have done and excited about sharing the images and the detail using what is still a relatively new form of communication. Yet we know that with over 100,000 iPhone apps, we need to incentivise people to make the effort to download ours. We are confident that if they do, they will find it informative, stimulating and useful,” he said.


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