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Primesite showcases Colors' 'India's Got Talent - Khoj 2' with striking innovations
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network2media Bureau   
Tuesday, 10 August 2010 09:00 (IST)
Standing tall: billboard innovation NEW DELHI: General entertainment channel Colors is invariably one up on competition, not just in terms of the quality of its shows but their promotion as well. The channel (a joint venture between Viacom and the Network18 Group) goes great lengths to showcase its new and ongoing shows, using the outdoor medium to the hilt.

Fine balance: well illuminated billboard In a further step in this direction, the channel has partnered Primesite, the OOH solutions unit of Mudra MAX, to execute an innovative outdoor campaign for its high-decibel 'India's Got Talent - Khoj 2' show, in key cities that include Mumbai, Delhi and Kolkata, and parts of Key roles cutout: talents showcased on kiosks Madhya Pradesh, Gujarat, Punjab and other states.

The outdoor campaign for the reality show depicts nearly the Striking a pose: a backlit cutout kiosk whole range of action seen in the show, from traditional dance to acrobatics. Primesite has also deployed eye-catching innovations in Mumbai to draw significant Another cutout kiosk attention to the show. These include back-lit cutout kiosks of talents in the dance form or in a stunt, as well as billboard innovations. The fabricated kiosks have been executed at the main junction at Juhu Centaur.

The jury’s out: judges on the show Primesite has also used lighting on a billboard to create the effect of two jugglers on unicycles passing batons. Frequency builder: on bqs On the whole, the OOH firm has used a wide mix of media vehicles for the campaign that include billboards, bqs, gantries, cantilevers, pole kiosks, Metro panels and bus panels.

Talking about the campaign strategy, Rupadhish Roy, general manager, Primesite, said, "The idea of taking this kind of media mix was to target people at the right place at right time.Rupadhish Roy Our brief from the client was to create impact with large format and a number of exposures (frequency) in order to create buzz around the shows. Transforming talent: this billboard says it We are pleased to have adopted a multimedia approach to optimise the visibility and effectiveness of the campaign."

Primesite also executed a campaign to Another billboard showcasing the talent hunt showcase the grand finale of 'Colors' show Chak Dhoom Dhoom' which has just concluded.




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avatar Mohan Prabhu

'Mudra's Got Talent'... Cheers!

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avatar Disha

So does Mcon's Outdoor advertising ,Cheers to both Primesite n Mcon's Outdoor Advertising

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