NEW DELHI: After the spectacular success of Posterscope in India, Brandscope, another OOH agency from the same stable, is scheduled to be launched in India on December 1. Brandscope will be a unique OOH agency that aims to revolutionise the Indian OOH scenario with cutting edge, best-in-class, environment-driven OOH solutions.
On this development, Ashish Bhasin, chairman India & CEO South East Asia Aegis Media & director, Posterscope – APAC, said, “Brandscope will be a unique proposition that puts the brand at the heart of an OOH solution, using the world’s latest tools and a global knowledge bank. Haresh Nayak, MD, Posterscope, will be the domain expert on OOH for both our OOH businesses in India. This is an advanced and concept in the field of OOH and I am sure Brandscope will revolutionise the role of OOH in brand communications in India.”
Brandscope will launch its operations in India with five clients from day one. They are Indiabulls, Fin Air, Arcil, JK Paper and Kewal Kiran. More client acquisition announcements are likely to be made before the year ends, the firm has maintained.
Haresh Nayak, managing director, Posterscope India, said, “Brandscope will look into the brands personality and its promise through its creative use of OOH. It will not necessarily look at using an existing medium but will be more about innovation and creativity in the ambient space, keeping in mind the brand’s aspirations and the communication premise. We believe that the future of OOH depends on how well we can use the environment and ambience to engage the audience with the brand.”
Nayak also said, “We are pleased to announce that Fabian Cowan will be the business head of Brandscope in India”
Starting with a team of seven of the top OOH brand specialists in India, Brandscope intends to expand the team to 18 in 2011, initially in Mumbai, Delhi and Bangalore but adding on more centres as required.
Brandscope is part of Posterscope Worldwide which has presence in 26 countries across North America, Europe, Asia Pacific, and South Africa. Brandscope will use the expertise of the group’s other successful offerings like Hyperspace and will redefine OOH usage through the groups proprietary PRISM Suite of tools that have been developed over time to provide cutting edge solutions to clients. The Prism Suite comprises 13 different tools some of which are Prism Plan, Prism Map, Prism Creative, Prism Monitor and Prism Score -- eight of them are operational in India.
(This news was broken by network2media on Tuesday, November 30, 2010)
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