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International: Media Frankfurt pioneers digital screen network inside airport
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network2media Bureau   
Thursday, 03 February 2011 09:00 (IST)
Digital OOH making its presence & power felt at another premium airport FRANKFURT: Digital OOH networks are expanding in a major way at the airports. The Moodie Report says the Frankfurt Airport has become the first air traffic hub in Germany and Europe to offer a network of 70” flat-screen monitors for digital advertising campaigns. Advertisers can run either soundless commercials or animated image sequences lasting 10 or 20 seconds in full high-definition quality on the 16 monitors of the Digital Premium Network.

FraportThe locations for the newest and biggest digital advertising medium chosen by Media Frankfurt, the advertising subsidiary of Fraport, are busy junctions in the main access areas in the piers of both terminals near the shops, duty free outlets and restaurants.

LufthansaThe first customers to use the network for their current campaigns are Lufthansa and an unnamed, leading French fashion and cosmetics company. Media FrankfurtMedia Frankfurt aims to expand the range of digital advertising facilities at Germany’s biggest airport, offering 340 digital advertising media.

The minimum booking period is two weeks and the total daily transmission time per commercial five hours.

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