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Gourav Tandon launches his OOH venture - Apex Integrated Marketing (AIM)
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network2media Bureau   
Monday, 18 April 2011 08:00 (IST)

ApexNEW DELHI: A buoyant industry provides ample opportunities for professionals with an entrepreneurial spirit take the plunge and the OOH industry is no different than any other. On the back of robust growth in 2010 and a positive forecast for 2011, Gourav Tandon, former CEO of Mediascope Publicitas OOH, has launched his own out-of-home venture, Apex Integrated Marketing (AIM).


On March 14, 2011, network2media had published the news of Tandon quitting Mediascope Publicitas OOH. Apex Integrated Marketing will be headquartered in Delhi with a pan-India presence and will be fully functional.


Gourav TandonCommenting on the new venture, Gaurav Tandon said, Apex Integrated Marketing (AIM) will be a full service OOH agency fully committed to help clients win by providing better and creatively driven solutions in a simpler, faster fashion and enhance the value of branded assets through innovation and through constructive disruption of conventional thinking."


"We have more than desired backing both in terms of funding, as well as other resources  from allied partners who will partner us in our growth and travel the path that we have charted out for ourselves going forward in the coming years", added Tandon.


Commenting on building a competent team and quality of manpower, Tandon said, ours will be a consortium of best talents with a pan India presence . Every industry and particularly our industry is governed by relationships, being a part of this wonderful business for more than a decade has its own advantages, specially in matters of one to one rapport, belief in a talented individual and vice versa is what eventually gets the desired results in terms of getting the right people on board. From the very outset, we will be having six fully functional offices in Delhi, Mumbai, Bengaluru, Chennai and Kolkata.


On choosing to take the entrepreneurial plunge after so many years, Tandon stated, "Every human being has an entrepreneurial bent of mind, provided the right opportunities beckon at the right time. At the cost of sounding immodest, the years I have given to this industry as a whole has given me the resilience to put at test my entrepreneurial skills by bringing them on to the table. The out of the box offerings from AIM will be in abundance for the market to see."


"We aspire to create iconic work that resonates with client strategy, consumer insights and a deep insight into consumer behaviour. We will have an approach which will be in close coordination with POS. I have been a sales person for a large part of my career and will take a cue from that experience and merge it with my OOH experience to offer comprehensive solutions. Also, having worked for clients and with media partners, we wanted to have an organisation that spells transparency in all its dealings and ensures that it is a win-win for all parties in question. The client gets value for money, we get to show value for the client and finally the media owner who becomes a delighted to partner with us because the best business practices in terms of documentation, payments etc. are maintained", added Tandon.


On the immediate and medium term goals for the new entity, Tandon commented, "Our first goal is to bring like minded people on board and make them a part of this venture. Second goal is to have an integrated marketing approach to address the clients' needs in absolute totality. The idea is not to be a part of the bandwagon, but to create attainable and realistic goals and move ahead by contributing substantially to this trade of ours.


Watch this space for more on AIM in the coming days!


(This news was broken by network2media on Friday, April 15, 2011)


Also read:

Gourav Tandon quits Mediascope Publicitas OOH
Mediascope Publicitas OOH appoints Gourav Tandon as COO
Gourav Tandon quits Navia Asia, next destination under wraps
Gourav Tandon elevated as COO, Navia Asia

Comments

avatar Manoj

Many Congratulations Sir !
this is one of the best new i've heard off late about the industry.....
the only thing now is to A I M veryyyyyyyyyyy high. :)

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avatar Sumit

all the best Gaurav

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avatar Manorath Prasad

Many Many congratulation Sir..

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avatar Amit Kapoor

congrets....Success is a journey, not a destination...keep walking ....all the best

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avatar Kundan

Many many congratulations Sir..... Cheers!!!

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avatar ashok

Many Many congratulation Sir..

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avatar Shilpi

I am sooo soooo happy 2 hear this.....
Rock the world......

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avatar Abhishek Guha

It is a pleasure to see Gaurav embark on this new journey, which I am very sure he will like his illustrious past convert into a corporate to reckon with...cheers and all the best

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avatar Neeraj Tandon

My congratulations to Gaurav & his team for lots of success.Keep it up.

Neeraj Tandon
Mumbai

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avatar manish jain

Many many congratulations.

Manish Jain
Mumbai

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avatar Tanya Tandon

many many congratulations!!!!!!!!!!! BEST OF LUCK!!!!!!!!!!!!!!!

Tanya Tandon
Mumbai

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avatar Vishi

Wish you all the Success for your new venture :-) Cheers !!!!!

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avatar Devendra Ghadge (Ref.Clear Channel India)

Many Many Congratulations sir.

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avatar vishal

many-2 Congratulations.......very innovative step.....ALL THE BEST for UR FUTURE..!!!!!

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avatar ishita

congrats chacha......!!!!!!!

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avatar Arjit

wow congrats bro......chak de !!!! good luck :)

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avatar AG

many many congratulations...!

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avatar Arpit seth

Wish you luck boss..

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avatar shivi

many-2 congratulations..........

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avatar vivek saxena

with all best wishes and good luck for your new venture.

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avatar Ashwanii

Many Many congratulations Sir and all the very best for your new venture.. :)

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avatar CA AMIT KUMAR GUPTA

All the best sir.
A good step for the future.

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avatar Jay

...........BREAKING NEWS..... Congratulation Sir.......this is the starting & sky is the limit........

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avatar satish

Many congratulations and all the very best for your new venture.......

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avatar Manorath Prasad

Mubarak Ho Sahabji, Wish a good luck for your new step.

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avatar Neeraj Bajpai

Dear Ashu ,
Good luck & wishing you great success ahead !!!!

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avatar Bhupendra

best of luck..from Fairdeal advertising..

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avatar MAYANK DHAWAN

Congratulations Gaurav and best wishes for the future

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avatar Lav Kush Mishra

Congrats Sir

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avatar Neha

Congratulations

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avatar Rajiv Mishra

Great News

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avatar Pradeep Pandey

Congratulation and all the best.....

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avatar viren yadav

hey congratulation Gaurav ji

Wid Best Regards

Chitra Advertising Service...
Cheers

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avatar Sriram Iyer

Full faith in you Gourav. Wish you the very best

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avatar puja

Heartiest congratulation ....................may you climb the ladder of never ending sucess.................................. all the best we are with u..................................

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avatar Mohd. Furqan Khan

Many many congratulations to u sir, really I want to see you on this positions from the bottom of my heart….from long time, defiantly youngsters will get profit with u………….May Allaha Bless u, request u don’t forget us ever, All the Best sir…………………once again many many .congratulation to u sir………

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avatar sajid mansuri

congratulations may almighty bless u with his choicest blessings....

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avatar rahul srivastava

All the vary best sir...

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avatar urdeep dave..

wish u best of luck and support from Everest Publicity-Gujar at...

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avatar Nanubhai shah

all the vary best..

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avatar Dinesh Agarwal

Best of Luck Gaurav. we all know the stuff u r made of and success will definitely be yours.......

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avatar Ravi Tandon

Best of Luck Gaurav

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avatar Nilesh Singh

wish u best of luck

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avatar Ankush Gupta

wish u best of luck

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avatar Ankur Tiwari

wish u best of luck

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avatar Rahul

Congratulation and all the best

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avatar Yash Tandon

Congratulation and all the best.....

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avatar Nitin

Congratulation and all the best.....

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avatar Dhiraj

Best wishes for you new venture!!!!!!

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avatar Ashish Kandwal

Sir Congratulation !!!

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avatar neelkamal mittal

Congratulation and all the sir

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avatar Rachit

congrats . Luck is urs , wish is mine ,may ur future always shine.

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avatar megha

congratulations ss....just the starting

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avatar Geeta Khare

Congratulations Gaurav Sir

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avatar Robin Thakur

"Your focus, your target looks really wonderful and the combination of all that can really deliver the best to the Client "
Best of luck for the long running venture ahead.

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avatar Soumya

Congratulations and all the best for this new venture

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avatar chandresh dixit

Congrats Sir... chandresh coke india.

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avatar Sulabh -Reema

We are proud of you!!!!!!

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avatar Rachit and Ishwari

I congratulate people to get this new company from my Chacha Jee...
Chacha Jee you rock!!

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avatar ashi

congrats.....best of luck for ur venture......

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avatar Cmde K N TANDON

Well done ASHU/GAURAV,I was expecting this long back with your exuberence and dynamicity .May you grow faster in your endeavour.GOD BLESS

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avatar S K Jain

Dear Guarav Ji...
Heartiest & Warm welcome to the world of entrepreneurs... At last you have joined the fray... Who else would more be happier than me on this planet earth after getting this news of your OOH venture of AIM ( Apex Integrated Marketing).
Indeed the your "AIM" will definitely will go leaps & bounds in achieving your aim with your huge past experience in OOH media & I believe very strongly that "AIM" will embark another chapter of professionalism & success in this sector & you have all the guts in this world to leave a legacy behind over which the generations to come will be proud of you as I believe that "We have not inherited this world from our ancestors but borrowed it from our children"
I also trust that our friendship which we have nurtured in more than a decade will also see another dawn of a new association in OOH media...
In last I simply pray to The Almighty with my heart that you should get all the success in all your endeavors...
I wish all my best wishes to my dear friend...
S K Jain
SAM ADVERTISING

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avatar Saurabh Uppal

Congratulations sir................................
wish u all d bst for future...

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avatar Abdul Rahman Glad Media

Congrats Mr.Tandon, All the best to AIM big...

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avatar Sunil

Hi Satish,

congratulation on your move to Apex. I only have to say to all the Apex people that you are very ffortunate to have someone of this caliber in your team.

Trust this will give you oppurtunity, challanges, Learning & profit by achieving goals.

once again my hearty congratulation and best vishes for your new Assignment.

Warm Regards
Sunil
Spenta Multimedia

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