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Posterscope India innovates for Adidas 'Predator Lethal Zones' and 'Tango 12'
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network2media Bureau   
Wednesday, 27 June 2012 09:00 (IST)
Attention grabberMUMBAI: Posterscope India has once again designed an innovative OOH campaign for Adidas football boot - 'Predator Lethal Zones' and the official match ball for UEFA EURO 2012™ - 'Tango 12', which are already making waves around the world. The brand's advertising strategy was moulded to its most effective limits by embarking on an effective Out-Of-Home marketing vehicle that contributed to Adidas’ overall advertising campaign’s effectiveness.

Speaking about the boot, Tushar Goculdas, brand director, Adidas India said, “Insight from the world’s best athletes, leveraged through cutting-edge technology, has enabled us to introduce the most revolutionary products. The Adidas Predator® has been the world’s most successful football boot over the last 18 years. Now it has been re-invented into its deadliest avatar, giving players the ability to dominate and win the game through unmatched ball control.”

High impactThe company set forth locations of optimum prominence and hosted a remarkable presentation of the brand using unconventional, eye-catching methods. Attention was paid to add impetus and give the brand’s hoardings and images, a life like experience.

“The adidas Tango 12 is based on an iconic design which is known by players and football fans throughout the world, and it is great to see the design reinterpreted in such a creative fashion for the UEFA EURO 2012™ tournament”, commented David Taylor, CEO of UEFA Events SA.

Haresh NayakSpeaking on the campaign, Haresh Nayak, managing director, Posterscope Group, India, said, “We believe OOH works and helps create brand largeness and impact, so the idea was to reach out to corporates, clients and our partners with pure and quality impact. Hoardings as a medium does not allow much innovation, as almost all is done and dusted with, but we were able to deliver two very unique and different pieces of work"

Another lookThe Adidas 'Tango 12' is being used on field during the UEFA EURO 2012™ which kicked off on June 8, 2012, when tournament hosts Poland took to the field at The National Stadium, Warsaw.

A second glanceThe Aegis Media India group comprises Posterscope the global OOH sector leader, Brandscope, Hyperspace (Retail), PSI (Airports), Carat, the world's largest independent media communications specialist, Doosra (Creative), Vizeum, Carat Fresh Integrated (Activation), Isobar, the global communications agency with digital at its heart and iProspect, the global leader in search and performance marketing.
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