NEW DELHI: Posterscope India has completed a successful first year by conducting its 350th OOH campaign. The 350th campaign was for Titan.
In a busy year, Posterscope India had a spectacular start, despite the slowdown in the market, adding 38 clients like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s and others.
Geographically, Posterscope India today has presence in 12 cities with a team of 65-odd OOH professionals, each trained on the latest tools and developments in the OOH world.
Said Ashish Bhasin
, chairman India & CEO South East Asia – Aegis Media, “We are extremely proud of the phenomenal success that Posterscope India has achieved within a year. What Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team comprising the best OOH professionals, they have also brought in and localized the world-famous PRISM Suite of tools that Posterscope worldwide is well known for. They are truly helping professionalise an otherwise disorganized market.”
Some of the proprietary tools customized to India are PRISM Plan, PRISM Screen, PRISM Share, PRISM Score, PRISM Creative, PRISM Map, PRISM Monitor and PRISM Mac.
“Posterscope India has already conducted campaigns in more than 500 + cities and towns. Today Posterscope India is the only agency with PRISM tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100 + professionals before our second birthday. It has been a delightful year for us,” said Haresh Nayak, Country Head, Posterscope India.