NEW DELHI: Bright Outdoor has taken Bollywood movies - 'Tum Mile' and 'Aao Wish Kare out-of-home'. The campaign for 'Tum Mile' has been launched for 20 days and the campaign for 'Aao Wish Kare' for 10 days.

Sudesh Paul, manager - business development, Bright Outdoor Media, said, "We have selected OOH properties located in crowded areas like Andheri Link Road, where people come to shop and spend time, Juhu beach - again people come here in groups to relax and spend some time together."

For the campaign, the OOH company has mostly used billboards in crowded attracting places in Mumbai. Both the movies were released on November 13.

Bright Outdoor has been involved in many such promotions before. The agency partnered UTV Motion Pictures earlier this year to promote horror film 'Agyat', which was executed with certain innovations such as the display of rubber dummy bodies on the film's hoardings across Mumbai to attract eyeballs.

 

While outdoor advertising is not new to Bollywood, agencies are now adopting highly innovative methods to draw the attention of the target audience.

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