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Bright Outdoor supports auction of Tendulkar-signed bats to support NGO cause
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Rajiv Raghunath   
Friday, 20 November 2009 08:00 (IST)
NEW DELHI: Leading OOH player Bright Outdoor Media has partnered IBN 18 Network to promote an auction of 20 cricket bats autographed by cricket icon Sachin Tendulkar. The auction, which is an event to commemorate Tendulkar's 20-year stint in international cricket, is being conducted online on CNN-IBN's website for which a special URL has been created: www.ibnlive.com/sachin.

One of the displays carrying the auction creative The online auction began on November 15 -- Tendulkar made his Test cricket debut in Pakistan 20 years on this day -- and will close on November 22. The minimum price for the auction is Rs 50,001.

Sudesh PaulBright Outdoor has put up seven hoardings in Mumbai to promote the auction, the proceeds of which will go to Apnalaya, an NGO that works for the upliftment of slum children in Mumbai. Talking about this initiative, Sudesh Paul, manager, business development, Bright Outdoor, said his company took this initiative to pay a tribute to the living cricketing legend. At the same time, the cause for which the auction is being held resonates with the philosophy of the company, he said.

Bright OutdoorBright Outdoor has been engaged in many activities that revolve around social causes like AIDS control, child welfare, human rights protection, etc. "We are known for supporting these causes and we are often approached by NGOs seeking further support," said Paul.

Bright has a history of supporting such initiatives This week, Bright Outdoor has also put up six hoardings to support the 'Harmony Week' that is being observed by Mumbai Police.

As regards Apnalaya, the NGO conducts its activities in Shivaji Nagar, Govandi, with communities around the dumping ground, namely, Rafi Nagar, Baba Nagar, Shanti Nagar, Padma Nagar and Chickalwadi. It is also active in Chikuwadi in Mankhurd, Wadaripadda in Malad, and Datta Mandir and Jaiphalwadi in Tardeo.

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