Out-of-Home advertising is one of the fastest growing segments of advertising in India today. While the overall ad spend is estimated at Rs 22,000 crore, Out-of-Home alone constitutes around 10 per cent of this pie. More than that, the character of OOH advertising is changing rapidly with greater use of technology and exciting new formats.
Yet there is no credible and and specialised media platform for OOH in India. It is to fill this need that www.network2media.com
has been launched. The media website is the first product of Time Square Media Services Pvt Ltd.
Vinay Gupta – Director, network2media is a first-generation entrepreneur, with rich and varied experience in a wide range of business domains. Vinay is a software engineer from Amity, NOIDA. and has completed his MBA from the IT division of Symbiosis International University. He is also the Founder Director of Dynamic Technosoft (Software Company) and a Director in Vinsam Consultancy Pvt. Ltd. (Investments & Wealth Management Company). In his professional career Vinay has diverse experience in the fields of information technology, software projects, infrastructure development, financial wealth management, etc.
. Rajiv is a seasoned business journalist with over 16 years of rich and varied experience. He is also founder director of Wellversed Media Pvt. Ltd., director, Institute of Habitat Education, and founder editor, Africa Age. In his professional career, Rajiv has established an offshore publishing division at Evalueserve, launched The Financial World, in collaboration with The Financial Express in his role as the resident editor. He set up an equity research and editorial team at Indiabulls. Prior to that, Rajiv worked with The Financial Express and The Economic Times. He holds M.Phil and M.A degrees in International Studies from JNU, New Delhi. At network2media, Rajiv heads the daily editorial functions in his capacity as managing editor. He also drives various value added initiatives such as research, on-ground industry events and other industry initiatives.
Arup Dutt is another key member of the core team. Arup is a thoroughbred media professional with over 22 years of experience in mainstream media, spanning Print, Video News Magazine, Terrestrial and Satellite Television, Internet, Events, Book Publishing and OOH. He has been associated with respected media brands such as The Telegraph, Zee TV, Asian Age, Nimbus, exchange4media, etc. Arup brings critical macro inputs required for business growth, including the fine-tuning of systems and processes within the organisation. Arup also is a key member of the strategic think-tank of the organisation.