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 NEW DELHI: With the 2010 Commonwealth Games looming big on the advertising horizon, service-oriented companies are sprucing up their operations to leverage the mega event, both for revenue and brand positioning. Meru Cabs is taking key steps to stay ahead of this pack. The company is planning to increase its fleet size to 2,000 in Delhi to tap the anticipated surge in OOH advertising during the Games when people from around the world converge in the capital city. A larger fleet size would mean a much broader transit media canvas for advertising opportunities.
 Stating this on the sidelines of a press meet organised by Meru Cabs in New Delhi to announce the launch of a card payment option for cab passengers, Rajesh Puri, CEO, Meru Cabs, told network2media that the company will increase its fleet size in Delhi from 900 now to 1,200 by March and eventually 2,000 by September.
“Meru Cabs will also be extending its operations to Noida and Ghaziabad in about a month as we have got the necessary permissions. Our Delhi fleet will be serving these areas. This will also mean rolling out a consumer marketing programme with our partners on these cabs,” said Puri.
Currently, Meru Cabs operates in Delhi, Mumbai, Hyderabad and Bangalore. “We also intend to start operations in Chennai, Kolkata and Ahmedabad this year,” added Puri.
Meru Cabs has served brands such as Tata Photon, UTI Mutual fund, CIDCO, Colors TV Channel, ING Vysya Bank, and Bharti AXA Life.
Demand for fleet advertising / advertising on cabs is growing at an appreciable pace in the metros, particularly in places where hoardings/billboards are restricted by the local civic bodies.
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