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Beauty meets brain: LG launches “Scarlet 2.0”
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Monday, 04 May 2009 19:37 (IST)

New Delhi, 4th May, 2009: Redefining the idea of intelligent TV design clubbed with ultimate style, LG Electronics India has today announced the launch of Scarlet 2.0 series of LCD televisions in the country. Scarlet 2.0 series offers ultimate seduction to its customers in terms of futuristic technology, ultimate slimness and exceptional design and color.

Incredible looks, exquisite feminine appeal & distinctive features classify the absolute beauty – ‘Scarlet 2.0’. In addition to slimmer design measuring only at 39.7 mm, the new scarlet comes with the most exciting & distinguished feature of Bluetooth Compatibility which gives the viewer an opportunity to explore with the chic gadget. So, with this, one can listen to TV with wireless headset, or enjoy viewing his mobile phone photos & MP3 songs on TV. Another striking USP of the product is the In-Plane Switching Panel Technology (IPS), which offers unparalleled sharpness, faultless color restoration and the great viewing angles. The IPS Panel not only ensures a much stable image quality but is also 30%  lower on power consumption. Scarlet 2.0 series from LG is available in TruMotion 100Hz full high definition format in 47”, 42” and 32” screen size. The series promises a combination of latest in high definition picture technology and an inspired and timeless design.

Intelligence is another important ingredient for elegant design, and the New Scarlet is no exception. With powerful technology hidden inside, she remains slender without compromising on picture quality. This New Scarlet offers an incredibly sharp TruMotion 100Hz full HD picture, which can be maximized to suit any type of media. The fine image quality and dynamic, comprehensive sound in the New Scarlet work in tandem to offer an exceptional viewing experience. Scarlet 2.0 is also connected to a whole world of information outside the living room, enabling the viewer to access & enjoy pictures and movies from mobile phones on his elegant possession, the New Scarlet. In addition, she can cut energy bills by up to 75 percent, proving her leadership in eco-friendly products. 

Speaking about this new offering, Mr. Amitabh Tiwari, Business Group Marketing Head, Home Entertainment & B2B, LGEIL said, “Post the overwhelming response we received from Scarlet I which contributed a remarkable 20% of total FPD Sales. LGEIL decided to revive the unique experience with an even more advanced product in terms of style & design. Scarlet 2.0 is an advanced version of Scarlet series which not only offers an enhanced viewing experience but also promises to add the glamour quotient to your living space. The series offers unparalleled features combined with Bluetooth compatibility, sleek design and optimum functionality. LG India believes in constant expansion of their product portfolio with reference to evolving consumer behaviour and lifestyle.  With the launch of the SCARLET 2.0 series, LGEIL plans to capture around 35% of the FPD market by year end.” 

Speaking on the occasion Mr. Moon B. Shin, MD, LG Electronics India said “We are committed to the Indian consumer and aim to pamper him with the world's most technically advanced products. We at LG through our dedicated research have discovered that aesthetics fused with stylized design and smart technology will play a major role in capturing customer satisfaction & loyalty. Thus, the futuristic approach of LG India in FPD segment shall be to continue launching revolutionary products like SCARLET 2.0 which will further complement the urbane lifestyle of its audience”. 

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