Home News Broadview Mediacom showcases GQ’s ‘Barbara Mori’ special

Newsletter Subscription


Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?

Archive News

Broadview Mediacom showcases GQ’s ‘Barbara Mori’ special
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
Spriha Parijat   
Thursday, 10 June 2010 09:00 (IST)

Large format, premium display highlights the mystique & aura NEW DELHI: Condé Nast India, publisher of men’s magazine ‘GQ’ in India, is no stranger to the OOH domain. The publishing firm periodically runs campaigns to showcase its latest covers. With Bollywood movie ‘Kites’ arousing keen interest in the metros owing to its international cast and setting, ‘GQ’ has featured Mexican actor Barbara Mori, the female lead, on its June cover page.

Frontlit, large format, strategically placed, all geared to deliver the desired impact To build readership for this edition as well as to broadbase the magazine’s reach, Condé Nast India launched a 10-day outdoor campaign for the June edition, featuring the cover page, having vested the campaign execution duties with Broadview Mediacom, the outdoor agency promoted by OOH veteran Gautam Chadha. The campaign was executed in Mumbai, Delhi and Gurgaon which the publishing firm viewed as cities with high potential readership.

Gautam ChadhaTalking about the objective of the campaign, Chadha who is managing director of Broadview Mediacom, told network2media, “The outdoor media was placed at strategic sites as required at high traffic routes where maximum mileage could be obtained with outdoor displays. The brand strategy behind the campaign was aimed at market penetration and creating brand awareness.”

One of the displays bearing the campaign creative Broadview Mediacom also used a mix of OOH properties like front-lit billboards and unipoles to highlight the cover page creative as well as the magazine’s key features like fashion updates, latest gadgets and sports news.

Strategic high visibility placement ensuring maximum OTS Providing maximum OTS was a key factor kept in view while selecting the media. Broadview Mediacom chose locations that primarily attract the attention of SEC A+ and SEC A groups. Billboards were also put up at youth hangouts and popular places such as Vasant Vihar in New Delhi and locations on Marine Drive and Caddle Road in Mumbai.

Large, wide format ensures maximum exposure & impact Condé Nast India has demonstrated through these campaigns how the outdoor could help build a niche audience. For Broadview Mediacom, this was another opportunity to showcase its seamless campaign execution capabilities.




Also read:

Broadview Mediacom sets up Indigo Manza activation to showcase ‘Blue5’ 
Broadview Mediacom slips into cruise mode with three new accounts
Broadview Mediacom puts the point across for Yonex Sunrise Badminton Asia Championship
Gautam Chadha launches OOH specialist agency Broadview Mediacom


Show/Hide Comment form
Pioneer Publicity
US Adcom