NEW DELHI: The days of conventional standalone outdoor media are numbered. The earlier the OOH industry recognises this fact, the better it would be for the participating entities. Stating this, Gautam Chadha, founder and managing director of Broadview Mediacom, said that the agency has adopted an integrated approach toward providing media solutions to clients.
Prohibitive costs of conventional outdoor media properties and expectations gaps in campaign execution have induced an increasing number of clients to opt for brand activation and onground activities, although such activities engage only limited audience. Nevertheless, the conversion rate is relatively high in such brand activities, said Chadha.
Keeping in view the emerging trends, Broadview Mediacom has maintained a keen focus on both conventional OOH solutions as well as brand activation and brand signages. The Triump Inspiration Awards organised by the agency in Mumbai recently was a case in point.
The OOH specialist firm plans to offers events solutions to clients, having organised The Triump Inspiration Awards with great success. “The challenge lies in taking the unchartered territory,” said Chadha, while adding that finding the right kind of people would be just as important for the agency as its boards a higher growth trajectory.
Broadview Mediacom has already executed innovative campaigns for a host of brands such as ING Vysya, Tata Indigo Manza, and Fuji. Most brands associated with the agency share long-standing relationships with Chadha and his team. “Our clients believe in our capability to deliver the best solutions. Relationships matter a great deal in this industry,” he said.
Broadview Mediacom is now stepping up the effort to increase its portfolio of services and bring more brands into the OOH fold.
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