NEW DELHI: The OOH industry is in the throes of a major HR reshuffle, induced by new growth opportunities. In continuation of this trend, Ramesh Madiwal, general manager - sales, Laqshya Media has moved to Integrid Media as associate vice president - sales OOH business.

Madiwal worked with Laqshya Media for four years before taking up the new assignment. He commands over 16 years professional in the media industry, in areas such as print sales, mainline agencies and OOH business.

Welcoming Madiwal on board, Anil Mishra, managing director, Integrid Media, said, "Ramesh brings with him years of experience and excellent client relationship. We look forward for his contribution to overall growth of Integrid Media's OOH business.

"I had been wanting to take up a strategic role that demands greater leadership. Integrid Media has given me the opportunity to realise my goal," said Madiwal, while adding that he was equally keen to step up his engagement in the OOH domain. In his new role, Madiwal reports to Abhijit Gupte who is co-founder & vice president.

Over the years, Madiwal has worked on brands like Ultratech Cement, Birla Plus, Maxwell Group, Eurokids, Tainwala Products, LIC, Bank of Baroda, Saraswat Co-op. Bank, Air India, among others.

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