NEW DELHI: Primesite, the OOH specialist arm of Mudra MAX, has brought on board Monisha Mitra as general manager. Prior to this appointment, Mitra was with Kinetic, GroupM as head - strategy & planning. Announcing the appointment, Mandeep Malhotra, senior VP,
said, "I am thrilled to have Monisha on board as the general manager of Primesite. Her experience and professional capability will surely help us deliver superior OOH planning solutions to our clients. I am confident of her capability of taking Primesite to the next level of professional excellence."
Commenting on her new appointment, Mitra said "I am delighted to be a part of Mudra MAX team which is well respected and admired. I am looking forward to applying my skill sets, knowledge base and value add to the existing pool of talented achievers. I see myself growing as an individual and being a part of the Mudra MAX growth. Learning, thinking, implementing and all this while having a lot of fun."
An MBA from Symbiosis and BA (English Hons) from Fergusson College, Mitra has over 14 years of experience. She began her career with Trikaya Grey and then moved to Pratibha Advertising as senior account executive. In 2000, she subsequently joined Percept and later moved to hungama.com as promotion head before heading to the Gulf.
Some of the notable clients she has worked on include Arrow, MTR, Ruf&Tuf, BPL, Airtel, Hero Honda, HTC, Tetra Pak etc. Mitra was also involved in noteworthy campaigns like launch of AT&T in ROM, Gujarat and Goa, Launch of Airtel Magic among others. She is also a guest lecturer at Symbiosis Institute covering advertising.
(This news was broken by network2media on Wednesday, July 21, 2010)