NEW DELHI: In an emergency meeting called by the Outdoor Advertising Association (OAA), Kolkata, the members have agreed that the prescribed credit period will not extend beyond 60 days. Nirmal Thakur, secretary, OAA Kolkata, told network2media that suggestions had come in from agencies for some built-in flexibility in the credit period, and for the credit period itself to be extended to 90 days from the date of campaign activity. However, the Association took a consensual stand that the credit period shall not go beyond 60 days, though the members may individually offer some flexibility in this regard.

The Association also deliberated upon some negative remarks that came in from certain industry quarters on the Kolkata outdoor market in the wake of the Association firming up the business norms between its member media owning firms and agencies, and decided that those were individual remarks and that no official stand would be taken. However, a message would go out to the concerned organisations to work things out more amicably.

The recent moves by the Association has stirred up fresh interest in the Kolkata outdoor market, and some level of curiosity about the state of the market itself. Thakur has said that the Association will soon come up with the facts and figures to substantiate the "dynamism of the market".

As reported earlier, the OAA Kolkata business norms will come into play from September 1, 2010.

 

Also read:

OAA Kolkata calls emergency meeting to reaffirm business norms, counter adverse remarks
OAA Kolkata firms up campaign norms, to be strictly enforced from Sept 1
Regulation is welcome but should be uniformly enforced: Kolkata outdoor industry
OAA Kolkata builds consensus among media owners, agencies for a common charter
Kolkata outdoor industry steps up search for green options
Kolkata outdoor body to usher in standard industry norms

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