US Adcom gives Aircel dominant presence in Rajasthan with innovative displays
Tuesday, 09 November 2010 09:00 (IST)
NEW DELHI: Aircel, the leading telecom operator, has always left a deep-seated impression in the minds of customers with its forceful outdoor campaigns. The company has been expanding its footprints across India with high decibel launches which have been reported by network2media. The GSM major has now entered Rajasthan with all the fanfare that is typically associated with its debut in new markets. The company has thus established its complete pan-India presence with footprints in 23 circles.
To make the entry into Rajasthan truly memorable, the telecom major has launched a month-long outdoor campaign, partnering OOH firm US Adcom. Keeping to the trend, the key message that went out was: ‘Aircel - World of Possibilities Now in Rajasthan’. The campaign began on October 29.
Commenting on the campaign, US Sharma, managing director, US Adcom, said, “We tapped each and every junction and circle in Jaipur and other major cities. To ensure high visibility for the brand, we selected key sites on the arterial routes across the state. ”
“Before this, we have executed a series of highly innovative campaigns for Aircel in the Delhi NCR and the launch campaign in northern markets like Haryana and Punjab circles in past. This time we used technology-driven innovative outdoor media to get noticed,” said Sharma.
The agency has opted for high quality neons and LED screen displays, apart from designer poles as brand repeater in Jaipur and gigantic skywalk displays.
For wider coverage, US Adcom has also used conventional media like hoardings, gantries and bqs, apart from huge towers at key intersections and vertical shape backlit displays.
To build a dominant presence, the campaign also extended to the facades of key malls in the state. Besides, cab advertising was done to reach the masses.
Sites near the airport were deployed to grab the attention of the higher income segment. The agency also used an exclusive screen to run the ‘Save Our Tigers’ TVC.
The campaign covered key cities like Jaipur, Ajmer, Udaipur, Kota, Banswara, Chittaurgarh, Pali, Tonk, Sikar, Sawai Madhopur, Alwar, Churu, Bhilwara, Kotputli, and Behror, as well as the highways in the state.
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