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Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
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network2media Bureau   
Monday, 08 November 2010 09:00 (IST)
Vehicle branding making its mark SOUTH AFRICA: There’s nothing that a bit of colour won’t cure! That’s exactly the thought that Graffiti Vehicle Branding Specialist, Kevin Kyle had when he spotted a non-descript Anats Bakery delivery vehicle on the road.

A cold-call to Anats Director, Warren Hamer was met with enthusiasm and in no time, the seven delivery vehicles had been completely transformed into bright, eye-catching moving-billboards for South Africa’s leading producer of Pita bread products.

The initiative has generated positive feedback Designed by Anats themselves and implemented by Graffiti, the colourful vehicles depict a colourful, bold Mediterranean vista that certainly serves to draw attention to the brand. Comments Hamer, “We had considered re-branding the vehicles so when Kevin’s call came through it was the perfect timing. The new look and feel is certainly in keeping with the brand identity and we’ve had lots of positive feedback from people who have noticed the cars on the roads.”
 

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