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Clarion Moving Media wraps Cape Town buses for Tractor Outdoor
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network2media Bureau   
Thursday, 11 November 2010 09:00 (IST)
Mobile OOH through bus wraps making its impact felt SOUTH AFRICA: Clarion Moving Media has branded over 250 buses to date for media company, Tractor Outdoor, who has been awarded the exclusive marketing and advertising rights for the Golden Arrow bus service, the largest bus service in the Western Cape.

Over the next five years, Tractor Outdoor will be branding around 200 buses per year. Clarion Moving Media will custom design fit the branded wraps to the template of each bus; print the branding sets; and apply the branded design to the bus according to briefs supplied by Tractor and its clients.

Tractor Outdoor“We have used Clarion as our exclusive print and production partner for the roll out stage of the project. They have been pivotal to the success of this campaign having provided a full turnkey solution for the entire production process,” said Simon Wall, managing director of Tractor Outdoor.

Clarion Moving Media, a specialist vehicle branding division of Clarion Printed Products, was launched in September this year and offers the latest in fleet branding technology and an advanced fleet management system.

Blake Currie“A project of this size and scale requires an immense amount of logistical co-ordination with the media owner and their client’s design and advertising companies to ensure a seamless design fit of the graphic to the bus,” said Clarion MD, Blake Currie.



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