NEW DELHI: In a relatively brief span of time, OOH firm Broadview Mediacom has spread its wings to foray into the retail branding arena. The firm launched a retail vertical called ‘Vivid’ three months offering brand identity solutions with the objective of leveraging the emerging BTL opportunities, not just in the metros but also in the smaller cities and towns. The results thus far are commendable.
Vivid has already signed up with brands like Logitech, Religare, Acer, Fuji, Beam Global, Kaff, Puma, Grohe, to name a few. Sharing his views on this initiative, Gautam Chadha, managing director, Broadview Mediacom, said, “Vivid is a key vertical of Broadview Mediacom, one which has witnessed enormous traction in the period since its inception three months back.”
“The vertical provides end-to-end brand identity solutions to clients across the country through its dedicated professional resources and network and its quality deliverables have been vindicated by the burgeoning and impressive body of work and a client portfolio which within a short span includes top brands,” he added.
Chadha also said “the Vivid team is continually striving to better itself in terms of deliverables and I foresee not only a bright future for it but also a critical role in the agency’s overall scheme of things.”
The SIS solutions for Logitech is a case in point. Vivid has set up innovative, state-of-the-art SIS units for the IT hardware brand in cities like Mumbai, Chennai, Vizag, Ahmedabad, and Bangalore.
Talking about this branding exercise, Subrotah Biswas, country manager, India and South West Asia, Logitech, said, “Logitech, world leader in products that enhance consumer experience in digital navigation, music and video entertainment, gaming, social networking, audio and video communication over the Internet, video security and home-entertainment control, has created new levels of interaction and has added value to the user experience. Shop-in-shop units displaying the entire range give the consumer an opportunity to have a ‘hands on’ experience which in turn transforms into consumer delight.”
“With this objective in mind, we opted for fabricating the SIS units in all key strategic locations to exhibit our cutting-edge products and technology to a large audience,” he said.
Vivid has also executed a brand identity programme for Religare, wherein the focus was on changing the brand’s existing signages across the country at all branches of Religare with their new creative. “It was a mammoth exercise to change the creatives across all Religare branch locations in the country within specified timelines,” said Chadha.
Vivid has also partnered Acer to create new signages across the country at some of their new service centers, some 58 of them across the country.
Through these initiatives, Vivid has etched an identity for itself as a robust brand identity solutions provider. With BTL moving up the value chain, team Vivid is sure to be a busy unit in the coming times.