Home News Streaming Knorr Cup-A-Soup displays amuse South African audience

Newsletter Subscription


Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?

Archive News

Streaming Knorr Cup-A-Soup displays amuse South African audience
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Monday, 27 December 2010 09:00 (IST)
No smokescreen this: as real as it gets JOHANNESBURG: The Knorr campaign, advertising the single sachet Cup-A-Soup by emitting steam at certain times surely drew the attention of motorist and it even featured in the Andy Rice’s Ad Feature Facebook group with numerous people commenting on the product.

The steam emitting billboards also caused some concern as one motorist phoned the fire department to report the “burning billboard”.

Ethne Whitley“We’ve had reports of motorists phoning the fire brigade to report billboards on fire. We’ve quickly doused that idea! And needless to say, we’ll be sending the firemen some Cup-A-Soup for their troubles!” said spokesperson for Knorr, Ethne Whitley.

Whitley says the steaming billboards are the perfect solution to winter woes. "While brainstorming the marketing of the new flavours and single serving sachets together with Kinetic, the steaming billboards idea took off."

Piping hot: cynosure of all eyes In Andy Rice’s Ad Feature Facebook group opposite opinions were expressed by commentators. An extract of some of the comments are:

“I first saw this last Saturday morning on N1 and had a real 'wow' moment, wondered how this actually works. Well done to the creative minds behind this.”

“dont like this at all, agree about the pollution comment - would be interested to know exactly what they are pumping out there and how much of an energy drain it is.”

“The first time I saw it outside Greenstone; I thought the billboard was on fire”

“I wonder if Khomotso, Khethiwe, Rico and a few others have ever seen a good ad before. This is without doubt the most off putting horrible ad I have seen in a long time”

“If everyone is noticing it and talking about it, then it works”

“I like it!”

“Nice idea but could have been better executed”

If it was noticed it worked. Certainly a candidate for the OHMSA Awards!


Also read:

Posterscope SA wraps Chris Hani Baragwaneth Hospital in Soweto
ADreach lights up BMW Lyndhurst OOH with reflective street pole ads
Wideopen Platform unveils 'Cock a doodle doo' campaign for night revellers
Nu Venture Media partners Salvation Army’s fight against women & child abuse
SP Media speeds up datacard Cell C's outdoor thrust
South African 1st For Women Insurance goes pink on the roads 
Primall Media showcases Unilever’s Handy Andy in Pretoria malls
Private vehicle branding gets going in S Africa; SC Johnson signs up brandyourcar.com
South African Graffiti brands refrigerated vehicles for Imperial’s Fast ‘n Fresh
Primedia Outdoor turns world upside down for first-timer Carfind.co.za
South African ADreach rolls out street pole ads to support animal rights body Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
Primall Media gives Converse strong foothold in South African malls
Levi's® brand embraces the female form with Levi's® Curve ID campaign
Posterscope unveils Mercedes-Benz SLS AMG Outdoor Campaign in S Africa
Ster Kinekor launches 3D cinemas
South Africa's Finweek targets English, Afrikaans readers
M1 Underpass can become a landmark site


Show/Hide Comment form
Pioneer Publicity
US Adcom