Home News Kellogg’s Corn Flakes takes the taxi in South Africa to connect with daily commuters

Newsletter Subscription

Poll

Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?
 

Archive News

Kellogg’s Corn Flakes takes the taxi in South Africa to connect with daily commuters
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Monday, 31 January 2011 09:00 (IST)
Captive eyeballs & guaranteed attention JOHANNESBURG: Taxi commuters have been starting their day the Kellogg’s Corn Flakes way. The well-known cereal brand is creating dominance in the taxi environment nationally with a multi-dimensional campaign that includes taxi wraps, interior taxi branding, Taxi TV and leaflet distribution.

Roving visibility, avoids 'Blind' spots Targeting major commuter hubs around the country, a single branded taxi generates 250,000 impressions per month, TTV reaches over 4 million viewers per month and leaflet distribution further enforces the brand.

The large fleet of branded Quantum taxis will travel along high traffic routes, exposing the Kellogg’s brand to a larger consumer base.
 
 
 
 
 
 
 
Also read:

MASSIV TV goes outdoor to update clients & agencies on commuter trends
Provantage rolls out KFC ‘Rise & Shine’ airport advertisement
Media industry is on the upswing, says Ken Varejes, CEO, Primedia Unlimited
South African TLC rolls out in-your-face Brandhouse’s ‘responsible drinking’ OOH initiative
Core of advertising is threatened, writes South African expert
Streaming Knorr Cup-A-Soup displays amuse South African audience
Posterscope SA wraps Chris Hani Baragwaneth Hospital in Soweto
ADreach lights up BMW Lyndhurst OOH with reflective street pole ads
Wideopen Platform unveils 'Cock a doodle doo' campaign for night revellers
Nu Venture Media partners Salvation Army’s fight against women & child abuse
SP Media speeds up datacard Cell C's outdoor thrust
South African 1st For Women Insurance goes pink on the roads 
Primall Media showcases Unilever’s Handy Andy in Pretoria malls
Private vehicle branding gets going in S Africa; SC Johnson signs up brandyourcar.com
South African Graffiti brands refrigerated vehicles for Imperial’s Fast ‘n Fresh
Primedia Outdoor turns world upside down for first-timer Carfind.co.za
South African ADreach rolls out street pole ads to support animal rights body Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
Primall Media gives Converse strong foothold in South African malls
Levi's® brand embraces the female form with Levi's® Curve ID campaign
Posterscope unveils Mercedes-Benz SLS AMG Outdoor Campaign in S Africa
Ster Kinekor launches 3D cinemas
South Africa's Finweek targets English, Afrikaans readers
M1 Underpass can become a landmark site

Comments

Show/Hide Comment form
 
WONSA
Pioneer Publicity
US Adcom