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Kellogg’s Corn Flakes takes the taxi in South Africa to connect with daily commuters
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network2media Bureau   
Monday, 31 January 2011 09:00 (IST)
Captive eyeballs & guaranteed attention JOHANNESBURG: Taxi commuters have been starting their day the Kellogg’s Corn Flakes way. The well-known cereal brand is creating dominance in the taxi environment nationally with a multi-dimensional campaign that includes taxi wraps, interior taxi branding, Taxi TV and leaflet distribution.

Roving visibility, avoids 'Blind' spots Targeting major commuter hubs around the country, a single branded taxi generates 250,000 impressions per month, TTV reaches over 4 million viewers per month and leaflet distribution further enforces the brand.

The large fleet of branded Quantum taxis will travel along high traffic routes, exposing the Kellogg’s brand to a larger consumer base.
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