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OAP steers Zee TV’s ‘Sanskaar Lakshmi’ OOH headway in UP
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Neha Nagpal   
Thursday, 03 February 2011 09:00 (IST)
High impact, wide spread awareness deliveredNEW DELHI: Close on the heels of a successful outdoor campaign in Mumbai, Zee TV launched an extensive campaign in 10 cities across Uttar Pradesh to promote its new show ‘Sanskaar Lakshmi’ that will particularly resonate with the audience in the Hind-belt. The campaign, spread over 10 days, has been executed by leading OOH firm OAP.

Bikash VermaBikash Verma, AVP, OAP, said the client saw in the campaign a significant opportunity to connect with the large audience in Uttar Pradesh. “The northern belt being Hindi-speaking was ideal for the promotion of the show. Strategic placement, enhancing exposure This is the first time that Zee TV has such an extensive outdoor campaign in UP to promote a show,” he said.

Large formats liberally deployed Verma added that the objective of the campaign was to generate high visibility and top-of-the-mind recall. Hence, the outdoor campaign has been executed in residential areas, shopping malls, and 'Solus' visibility, draws optimum attention en-route railway stations. The locations were decided upon by the client whereas the planning and placement of the outdoor campaign was executed by OAP, he said.

Bus shelters, building reach & frequency OAP mainly used large format media for the campaign. The main cities covered included Gorakhpur, Moradabad, Jaunpur, Aligarh, Dehradun, Bareilly, Ghaziabad, Farukhabad and Fatehgarh.

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