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McLaren Mercedes, Johnnie Walker tell Angola ‘Don’t drink & drive, just keep walking’
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network2media Bureau   
Friday, 11 February 2011 09:00 (IST)
'Star Power' at work JOHANNESBURG: McLaren Mercedes team driver Lewis Hamilton, and sponsor Johnnie Walker have joined forces to promote responsible drinking in Angola.

Wide format, maximising exposure Their awareness campaign has been built on a high impact outdoor advertising campaign with Continental Outdoor on strategically placed wall wraps, building wraps and gantries to ensure broad and instantaneous reach and awareness.

Strategic optimum placement The copy states: “Lewis Hamilton. Only one World Champion. Keep Walking”.











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