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SP Media gives Guess Jeans a double-decker OOH ride
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network2media Bureau   
Monday, 14 February 2011 09:00 (IST)
Composite full body wraps, building impact SOUTH AFRICA: Guess Jeans’ eye catching mobile outdoor campaign on SP Media’s double decker buses has literally been turning heads amongst fashion conscious consumers.

SP Media“Over a five-month period which ends in February, Guess Jeans wanted large visual branding to amplify the impact of its brand,” says Charl Timms, CEO of SP Media.

Creating visual presence on all sides “For this type of campaign buses were the perfect medium for Guess Jeans to achieve its objective of reminding and enticing consumers to purchase its jeans as part of its overall media campaign.”

“This is an international label that creates an image of sexy and exciting fashion. Get into a pair of Guess Jeans and you’ll understand why supermodels all over the world want to be seen in this streetwise brand.

“It is the perfect medium to reinforce the brand on fashion conscious consumers who are always on the go.”

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