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Continental Outdoor rolls out national campaign for 'The New Age' daily
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network2media Bureau   
Thursday, 24 February 2011 09:00 (IST)
Large formats build impact JOHANNESBURG: The New Age, together with Continental Outdoor, strategized, developed and implemented their national launch campaign for the newspaper. The launch strategy, which commenced in September 2010, was designed to reach all South Africans utilizing all Continental Outdoors’ different sized formats.

Premium, solus display deployed Once launched, and extended into 2011, The New Age’s focus was channelled to use only large format outdoor sites to support their online subscription drive.

Another large format display bearing one of the campaign creatives The multitude of creative pre-launch messages challenged South Africans’ mind sets by posing provocative and thought-provoking questions to consumers.
 




 
 
 
 

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