Home News POD lend strong support to the 'Earth Hour' 2011

Newsletter Subscription

Poll

Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?
 

Archive News

POD lend strong support to the 'Earth Hour' 2011
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Thursday, 31 March 2011 09:00 (IST)
PODCAPE TOWN: Actions speak louder than words as POD ('formally' known as Primedia Outdoor) actively showed it support for 'Earth Hour' on Saturday the March 26.

The Media owner switched the lights off on selected billboards and all LEDs for the duration of 'Earth Hour'. POD also took its support one step further by wrapping a banner around LEDs with A strong message of support a strong message of encouragement for all South Africans to also participate in 'Earth Hour' 2011.

Michael de Charmoy"We decided that just switching the lights off was not good enough, which is why we have bolstered the communication with creative which states 'We've switched off this billboard in support of Earth Day – 26 March and a sustainable future for our children. Please join us. POD Primedia Outdoor,'. In addition, and vital to the overall message, the branding has been produced in specifically formulated eco friendly material, "says POD's CEO, Michael de Charmoy.

"We cannot be passive participants in this campaign, because, if we do not make a difference now it will affect our children's future. A big thank you to our clients Vodacom, Castrol and Nedbank who agreed to have the lights switched off on their billboards at key locations in Gauteng, Kwa-Zulu Natal and the Western Cape."

"This campaign is a vital step in ensuring that we as an outdoor advertising company really do care about our world. It is not the only way we care about our environment but it is one of the key initiatives we actively participate in, in ensuring our actions make a difference for future generations. We encourage all media owners and South African companies to support this initiative as well."
 
 
 
 
 
 
Also read:

PLAYBOY takes the OOH route to come back to South Africa
Graffiti changes the landscape with branded Abacus Gardens vehicles
Hyundai renews branding contract on eight airbridges
Graffiti sees 'Green' with Saneri’s energy efficient branded vehicles
Sanlam enters into third contract with Wideopen for premium branding at OR Tambo International Airport
Powerade signs twelve month exclusive deal with SP Media
Continental Outdoor makes "Belle" from Penguin Books fly to No. 1 slot
SP Media takes Suzuki Automotive on an OOH bus ride
Continental Outdoor rolls out national campaign for 'The New Age' daily
Provantage gives wings to Eskom initiative at King Shaka International Airport
Eskom boards SP Media bus fleet to say ‘Thank You’
SP Media gives Guess Jeans a double-decker OOH ride
McLaren Mercedes, Johnnie Walker tell Angola ‘Don’t drink & drive, just keep walking’
South African Graffiti brands Gauteng’s London Cabs to promote PUMA Social Club
Net#work BBDO Cape Town creates Hunters’ Snow Globe in searing summer
Kellogg’s Corn Flakes takes the taxi in South Africa to connect with daily commuters
MASSIV TV goes outdoor to update clients & agencies on commuter trends
Provantage rolls out KFC ‘Rise & Shine’ airport advertisement
Media industry is on the upswing, says Ken Varejes, CEO, Primedia Unlimited
South African TLC rolls out in-your-face Brandhouse’s ‘responsible drinking’ OOH initiative
Core of advertising is threatened, writes South African expert
Streaming Knorr Cup-A-Soup displays amuse South African audience
Posterscope SA wraps Chris Hani Baragwaneth Hospital in Soweto
ADreach lights up BMW Lyndhurst OOH with reflective street pole ads
Wideopen Platform unveils 'Cock a doodle doo' campaign for night revellers
Nu Venture Media partners Salvation Army’s fight against women & child abuse
SP Media speeds up datacard Cell C's outdoor thrust
South African 1st For Women Insurance goes pink on the roads 
Primall Media showcases Unilever’s Handy Andy in Pretoria malls
Private vehicle branding gets going in S Africa; SC Johnson signs up brandyourcar.com
South African Graffiti brands refrigerated vehicles for Imperial’s Fast ‘n Fresh
Primedia Outdoor turns world upside down for first-timer Carfind.co.za
South African ADreach rolls out street pole ads to support animal rights body Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
Primall Media gives Converse strong foothold in South African malls
Levi's® brand embraces the female form with Levi's® Curve ID campaign
Posterscope unveils Mercedes-Benz SLS AMG Outdoor Campaign in S Africa
Ster Kinekor launches 3D cinemas
South Africa's Finweek targets English, Afrikaans readers
M1 Underpass can become a landmark site 

Comments

Show/Hide Comment form
 
WONSA
Pioneer Publicity
US Adcom