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Platinum Group renews contract with Primall Media for the 5th consecutive year
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network2media Bureau   
Monday, 16 May 2011 09:00 (IST)
Primall Media, The Platinum GroupJOHANNESBURG: The Platinum Group, the Cape-based retailer home to leading designer labels including Jenni Button, Hilton Weiner, Urban°, Aca Joe and Vertigo, has renewed its contract with South Africa's shopping mall advertising specialist, Primall Media, for another year.

Having started off in 1989 with one Vertigo store in Rondebosch, The Platinum Group has steadily taken a stake at the forefront of design and style in South Africa. The group now has 57 stores in prime locations in premier shopping centres across the country.

Whilst Aca Joe products are for consumers with an active lifestyle, Urban° appeals to the city dweller. Vertigo captures the essence of the young at heart, Hilton Weiner leans towards the global traveller and Jenni Button takes a woman from bedroom to boardroom.

Running until January 2012, The Platinum Group will dominate six of Primall Media's interior billboards at the Menlyn Shopping Centre and a further six exterior billboards at Cape Town's upmarket Cavendish Square.

Lee CurtisPrimall's Lee Curtis explained, "Approximately 2.5 million consumers will be exposed to Primall Media's platforms each month. The mixed shopper profile is ideal to communicate the positioning of the various Platinum Group brands as well as to remind them of its retailers in the centre. The Platinum Group's success with our advertising solutions is evident in its continual renewal over the past five years. We're delighted to have them on board again."

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