JOHANNESBURG: Primedia Unlimited's golf cart GPS advertising specialist, Golf Unlimited, has signed on funky golf brand Puma, to run a three-month ad campaign for its Puma/Cobra Golf initiative. Recent research has revealed that Golf Unlimited takes advertisers directly into the attention ambit of the highly sought after LSM 12+ consumers, frequenting 30 of the country's four and five star golf courses.

Over the staggered three month burst, Puma and Cobra Golf will have category exclusivity on premier golf courses including Blair Atholl, Arabella, Peacanwood and Fancourt, to name a few.

Jason van der Berg, media planner at Starcom explained, "With television slightly out of the budget, the Golf Unlimited GPS screens offer Puma a highly targeted yet cost effective media channel to reach the elite breed of consumer. To add to this, the platform assists in communicating the message more frequently. This gives the campaign a longer life in an environment where golfers will not be interrupted by other ads, as experienced in most golfing media channels."

James Ferrans, head of sales, Golf Unlimited, commented, "Client believes that our medium is effective and targets the relevant consumers with their brand communication message. It is also a new and innovative platform and one that Puma and Cobra Golf are excited about pursuing."

Installed at eye-level on the golf carts, the GPS units display information such as the distance to the green and any obstacles golfers may have in their path. Underneath the pertinent information, Golf Unlimited offers exclusive and uninterrupted advertising exposure, equating to 14 minutes of shrink back branding per hole, from the tee to the green.

 

 

 

 

 

 

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