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Kit Kat and Mediashop (JHB) take top honours at OH! Awards
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network2media Bureau   
Monday, 23 May 2011 09:00 (IST)
OH! Awards 2010JOHANNESBURG: Nestle has won the coveted overall category accolade, as well as the street furniture category prize for its Kit Kat 'bench' advert at the annual OH! Awards held in Johannesburg. MediaShop (Johannesburg) walked away with the 'Best Media Agency', an award introduced this year.

OHMSAHosted by Out-of-Home Media South Africa (OHMSA), and staged at Fairway Hotel and Spa, Randpark Golf Club, the OH! Awards brought together Out-of-Home media owners, advertising agencies and corporates, honouring the OOH industry's best creative talent.

The award winning Kit Kat campaign Nestle proved that its creative execution for outdoor media space was impactful in its message. The Kit Kat campaign satisfied every criteria set by the judges.

Reinher Behrens"This campaign was a simple, yet effective creative idea, clearly underlining the message, 'Take a break, have a Kit Kat', which is the core positioning of the brand", said chairman judge Reinher Behrens.

"What makes this campaign an award winner is that the agency made full use of the medium. Instead of simply placing creative on the format given, the agency took it one step further", added Behrens.

The Kit Kat campaign was also the winner in the street furniture category.

MediaShopFor the first time this year, a media agency award was given, which was won by MediaShop (Johannesburg). The award acknowledges media agencies that support the Out-of-Home medium, with the winner chosen using data collected from online questionnaires completed by OHMSA members interacting with media agencies on a regular basis.

MediaShop (Johannesburg) is no stranger to winning awards. The company has been voted, in various awards ceremonies, 'Best Media Agency'. The company's accolades include AdReview's 'Media Agency of the Year in 2006'; Financial Mail's 'award for sustained excellence'; Financial Mail's 'Specialist Agency of the Year' and the 'Roger Garlick prize' in 2006 and 2007.

"MediaShop (Johannesburg) has consistently impressed us with their professionalism, innovation, negotiating ability, transparency and strategic ability", said Behrens.

A display from the Lucozade campaign Meanwhile, awards were also given in the billboard and ambient media categories. Margarita Karvouniaris of Morris Jones won the award in the ambient media category for the Natrelax – Graffiti campaign. Judges were impressed with the originality of this campaign, which featured graffiti art on toilet walls. The idea is that Natrelax is truly effective in reducing constipation as one has the time to produce a detailed work of art.

The 'Billboard' category winner The Allan Gray – Rusting Billboard campaign won the billboard category. This was conceptualised by Paige Nick and Karen Barry-McCormick at King James. Judges felt the advertisement was worthy of winning owing to the innovative use of the medium.

Other OH! Award judges included Brenda Koornneef, Tony Koenderman, Modise Makhene, Nathan Reddy, Xolisa Dyeshana, Chris Marrington, Steve Limbrick and Neil Ross.

The full list of 2010 OHMSA Award winners and finalists:

Category Winner: Billboards
Campaign: Rust
Agency: King James
Client: Allan Gray
Category Finalist: Billboards
Campaign: Ayoba Vuvuzela
Agency: Metropolitan Republic/Jupiter Drawing Room
Client: MTN

Category Winner: Retail/Street Furniture
Campaign: Bench – take a break.
Agency: NESTLE
Client: KIT KAT, Nestle
Category Finalist: Retail/Street Furniture
Campaign: Stimorol
Agency: Ogilvy and Mather
Client: Stimorol

Category Winner: Ambient Media
Campaign: Graffiti
Agency: MorrisJones & co
Client: Natrelax
Category Finalist: Ambient Nedia
Finalists: Hyundai Vuvzela by Jupiter Drawing Room/Metropolitan Republic; Coca Cola crate man by Animal Farm and Art at Work.

Category Finalists: Walls, Wraps and Murals
Finalists: Bell's Scotch Whiskey by King James; MTN Ayoba Flags by Jupiter Drawing Room//Metropolitan Republic.

Category Finalist: Internally Illuminated Billboards
Finalist: Lucozade, Ogilvy.

Category: Media Agency of The Year
MediaShop (Johannesburg)

Overall Category Winner
Campaign: Bench
Agency: Nestle's agency
Client: Kit Kat

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