JOHANNESBURG: Brand IQ, in conjunction with BlackBerry has launched its new powerful building wrap (1449 sq. m) in the heart of Pretoria CBD, connecting BlackBerry with high volumes of traffic and pedestrians.
The site was selected on its merits through Starcom MediaVest Group in collaboration with NuVenture Media.
This high impact site is positioned along a key one-way route entering the CBD along Van Der Walt Street. The building sign is positioned one block away from Church Square and Sammy Marks square. These are well known tourist locations and also feature very heavy slow moving vehicle traffic.
What is possibly more important is the extremely high pedestrian traffic due to the markets that are present at Church– and Sammy Marks Square.
The State Theatre, located next to Sammy Marks Square, is a very popular night life venue due to the theatre events as well as restaurants and bars which will give BlackBerry massive exposure to the required 7-10 LSM groups.