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Nestlé ice-cream trucks get a fresh new look with Graffiti's 'G-Frame'
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network2media Bureau   
Monday, 30 May 2011 09:00 (IST)
Graffiti, NestleJOHANNESBURG: South Africa's favourite Ice Cream brands can now be found en-route to the local store on board 115 newly-branded refrigerated delivery vehicles. Nestlé Ice Cream recently completed the rebranding of its entire fleet of distributor delivery vehicles as part of a large-scale branding exercise to update the look and feel of its vehicles.

Highly evolved mechanism reducing downtime Implemented by vehicle branding specialists Graffiti, Nestlé Ice Cream utilised the mobile branding experts' unique 'G-Frame' mechanism for their all-new look. This new PVC graphic tensioning system is a specifically-designed medium that allows for multiple graphic changes on a regular basis. The mechanism ensures that once the system has been fully-installed, further creative updates require new printing and installation only, thereby allowing new creative implementations to be undertaken with very limited vehicle down-time.

Each and every vehicle was measured individually As the Nestlé Ice Cream's delivery vehicles are housed by 22 different distributors around the country, Graffiti was tasked with sending teams to all the different depots throughout the country to measure up each and every vehicle individually in order to install their 'G-Frame' system.

Nestle Ice CreamNestlé Ice Cream business development manager, Frank Longwitz, commented, "Graffiti's 'G-Frame' system appealed to us as it provided us with an opportunity to ensure that all our future branding and creative changes would be implemented with very little disruption to our distributors' delivery schedule."

Gavin SchlaphoffGraffiti director, Gavin Schlaphoff, added "The Nestlé Ice Cream branding implementation required a great deal of logistical planning in order to get all the vehicles measured and then for us to install the branding at a later date, with little interruption made to the distributors' daily deliveries. But the overall effect of the new look has certainly been worth all the effort."

Longwitz concluded, "We have been very impressed with the final product and our distributors have all commented on how great the vehicles look."
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