JOHANNESBURG: Unlimited's golf cart GPS advertising specialist, Golf Unlimited, have been briefed by Vikaleka Herbal to create talking points at the 19th hole at four and five star golf courses around the country.
"Targeting men at 32 upmarket golf clubs across the country provides advertisers with a unique opportunity of reaching the LSM 14+ consumer, which is often difficult to accomplish in the fragmented world of advertising", explained Golf Unlimited's James Ferrans.
Damac, a male lifestyle supplement which boosts sexual performance, signed a three-month campaign to capitalise on Golf Unlimited's national footprint as a key tactical component to the campaign. As a high impact, low clutter medium, Golf Unlimited offered a great platform for differentiation during the campaign period, and allowed media specific opportunities to match the creative perfectly. It certainly created some "stimulating" topics of conversation in the locker rooms.
Ferrans added, "The feedback received from the club mangers confirmed that the advertsing specifically designed for this medium created the intended conversation amongst the members."