MUMBAI: On the back of the visible and successful launch of the Posterscope Group in India, Haresh Nayak, MD, Posterscope India, has been elevated to join the Posterscope India Board.

Commenting on his elevation, Ashish Bhasin, chairman India and CEO South East Asia, Aegis Media, said, "Haresh has played a key role in the spectacular success of the Posterscope Group in India. Posterscope has, for the first time, introduced global best practices in OOH India, thereby contributing significantly to professionalising the entire industry. Haresh has also masterminded the launch of our second OOH agency, Brandscope, as well as of our Retail agency, Hyperspace. In view of his significant contributions, his elevation to the board was a natural progression. I am sure he will lead the Posterscope India Group to a market leadership position in a short time."

Haresh Nayak added that he is very pleased with this recognition and said, "The journey thus far has been very good but the true test starts after the second year of operations in the OOH domain. I know we have a lot more to achieve and I am very confident of my team to continue this success for many years to come."

Nayak further said, "Posterscope India is a true global OOH company with a clear focus on adding value to clients business by investing in consumer research, world class tools and the best systems, which is far beyond the traditional OOH deliverables."

For the record, Haresh Nayak is a veteran in the OOH agency business. An MBA from Mumbai University, he started his career with Prime Outdoor. Prior to joining Posterscope India, he was Aaren Initiative's business director and national buying head. Under his dynamic and visionary leadership, Posterscope (part of Aegis Media Group) launched Posterscope India in 2008. Posterscope India today is the fastest growing OOH agency in the country. He was also felicitated as the 'OOH Professional of the year' at the e4m and n2m OOH Awards 2011.

Posterscope is a part of the Aegis Media India Group that also comprises Isobar, the world's leading digital agency, Carat Fresh Integrated ( Activation and BTL), Hyperspace (Retail), Vizeum, Brandscope (OOH), iProspect, the world's leading search marketing agency and Carat, the media buying and planning giant.

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