Home News Old Mutual iWYZE invests in privately owned moving media

Newsletter Subscription

Poll

Is the fragmented Indian outdoor advertising industry ready for accurate online listing initiatives?
 

Archive News

Old Mutual iWYZE invests in privately owned moving media
SocialTwist Tell-a-Friend Print E-mail
Font Size Larger Font Smaller Font
network2media Bureau   
Friday, 01 July 2011 09:00 (IST)
brandyourcar.com, iwyzeJOHANNESBURG: iWYZE valuables insurance, Old Mutual's short-term insurance brand, has signed up for a three-month ad campaign with Unlimited subsidiary brandyourcar.com, the moving media company which brands privately owned vehicles to connect consumer lifestyles with leading brands, products and services.

New to the South African media landscape, brandyourcar.com uses privately owned vehicles as media platforms, enabling advertisers to select drivers and vehicles on a geo, psycho and demographic basis from its database of individuals who specifically make their vehicles available for branding.

Briefed to assist Old Mutual in achieving its advertising objectives of ensuring that audiences are aware of iWYZE, brandyourcar.com will extend the iWYZE Out-of-Home ad campaign to a select profile of privately owned vehicles in the Western Cape.

The iWYZE campaign will be flighted specifically on hatch backs and sedans belonging to drivers who commute through peak traffic areas.

brandyourcar.comPieter Groenewald, CEO, brandyourcar.com commented, "The beauty of the moving media platform is that not only does it take the advertised brand into the target market's surroundings, but it gives advertisers the ability to select multiple levels of profiling criteria, including the vehicle type, gender, race, residential and work location, travel habits and income."

Groenewald explained that the iWYZE vehicle branding campaign aims to create awareness through having the brand being taken quite literally into the environments where the typical consumer spends time.

"We are confident that the iWYZE campaign will generate great brand awareness from the brandyourcar.com campaign, while confirming Old Mutual iWYZE as a provider of short-term insurance for car, home and other valuables," he added.


Also read:

John Smit now larger-than-life at Cape Town International Airport
Moneygram teams up with Comutanet; gets 'Mega Mileage'
Radio station brand gets exposure in traffic with brandyourcar.com
Golf Unlimited and Vikaleka Herbal boost sexual performance in men
JWT Johannesburg an integral part in international award winning team
Barry Sayer takes over as the new FEPE president
Vehicle fleet drives Grafton's philosophy
Oasis re-signs with Media24 at Cape Town Airport
Citroen speaks to commuters through Primall Media
Nestlé ice-cream trucks get a fresh new look with Graffiti's 'G-Frame'
BlackBerry goes 'BIG' with Brand IQ mega building wrap
Kit Kat and Mediashop (JHB) take top honours at OH! Awards
Golf Unlimited takes Puma and Cobra Golf to the crème de la crème
Platinum Group renews contract with Primall Media for the 5th consecutive year
Graffiti drives 'Dial Direct Pothole Brigade' with branded mini cabs
Levi's® renews digital retail ad deal with Primall Media
Eskom takes to the sky with the Randburg Skysite
The landmark Ponte building undergoes spectacular change of colour
SP Media uses 3D 'Mobile' OOH creatives to promote Nedbank
Insight Outdoor wraps up ABF
POD lend strong support to the 'Earth Hour' 2011
PLAYBOY takes the OOH route to come back to South Africa
Graffiti changes the landscape with branded Abacus Gardens vehicles
Hyundai renews branding contract on eight airbridges
Graffiti sees 'Green' with Saneri's energy efficient branded vehicles
Sanlam enters into third contract with Wideopen for premium branding at OR Tambo International Airport
Powerade signs twelve month exclusive deal with SP Media
Continental Outdoor makes "Belle" from Penguin Books fly to No. 1 slot
SP Media takes Suzuki Automotive on an OOH bus ride
Continental Outdoor rolls out national campaign for 'The New Age' daily
Provantage gives wings to Eskom initiative at King Shaka International Airport
Eskom boards SP Media bus fleet to say 'Thank You'
SP Media gives Guess Jeans a double-decker OOH ride
McLaren Mercedes, Johnnie Walker tell Angola 'Don't drink & drive, just keep walking'
South African Graffiti brands Gauteng's London Cabs to promote PUMA Social Club
Net#work BBDO Cape Town creates Hunters' Snow Globe in searing summer
Kellogg's Corn Flakes takes the taxi in South Africa to connect with daily commuters
MASSIV TV goes outdoor to update clients & agencies on commuter trends
Provantage rolls out KFC 'Rise & Shine' airport advertisement
Media industry is on the upswing, says Ken Varejes, CEO, Primedia Unlimited
South African TLC rolls out in-your-face Brandhouse's 'responsible drinking' OOH initiative
Core of advertising is threatened, writes South African expert
Streaming Knorr Cup-A-Soup displays amuse South African audience
Posterscope SA wraps Chris Hani Baragwaneth Hospital in Soweto
ADreach lights up BMW Lyndhurst OOH with reflective street pole ads
Wideopen Platform unveils 'Cock a doodle doo' campaign for night revellers
Nu Venture Media partners Salvation Army's fight against women & child abuse
SP Media speeds up datacard Cell C's outdoor thrust
South African 1st For Women Insurance goes pink on the roads
Primall Media showcases Unilever's Handy Andy in Pretoria malls
Private vehicle branding gets going in S Africa; SC Johnson signs up brandyourcar.com
South African Graffiti brands refrigerated vehicles for Imperial's Fast 'n Fresh
Primedia Outdoor turns world upside down for first-timer Carfind.co.za
South African ADreach rolls out street pole ads to support animal rights body >Clarion Moving Media wraps Cape Town buses for Tractor Outdoor
Kevin Kyle turns non-descript Anats Bakery delivery vehicle into moving billboards
Primall Media gives Converse strong foothold in South African malls
Levi's® brand embraces the female form with Levi's® Curve ID campaign
Posterscope unveils Mercedes-Benz SLS AMG Outdoor Campaign in S Africa
Ster Kinekor launches 3D cinemas
South Africa's Finweek targets English, Afrikaans readers
M1 Underpass can become a landmark site

Comments

Show/Hide Comment form
 
WONSA
Pioneer Publicity
US Adcom