JOHANNESBURG: In what can be described as a shock, Continental Outdoor announced its resignation from OHMSA. Although it is Continental nowdays, as Clear Channel, it was one of the founding members of OHMSA in 2002.
The only explanation given by OHMSA is that Continental informed them that the "interest of Continental and OHMSA are no longer aligned." Neither OHMSA nor Continental made any formal statement on the issue. It seems however that the JPC tender reported earlier lies at the heart of the issue.
OHMSA was formed in 2002 after Clear Channel and Primedia and later, also Outdoor Network resigned from OAASA. This was after a failed attempt to expel Ad Outpost from OAASA. This ultimately led to the demise of OAASA.
OHMSA was then formed with Clear Channel and Primedia as founding members. Outdoor Network joined later. Ad Outpost became a member in 2008 after a final settlement of disputes. It currently has 26 members, or 25 would be more accurate now.
A split amongst the members does not bode well for OHMSA or for the industry in general. Years ago John Farquhar wrote an article in Advantage with the heading "Eendract Maakt Macht", in which, he pleaded for unity in the outdoor industry. It seems that it's again time for such a plea.