JOHANNESBURG: Following the success of previous campaigns, Orbit Professional sugar free gum has signed up for its fourth campaign with Nine Mile Media's consumer engaging Billads Bill Folder advertising platform.
"The campaign elements include advertising on the inside covers of the Billad's Bill Folders and the handing out of Orbit gum samples in the medium, thus allowing consumers to see the Orbit creative and then immediately taste the gum," said Craig Segal, managing director, Nine Mile Media.
"Billads enables Orbit to get its message across to consumers that they should chew the gum after every drink and meal. The medium is in perfect synergy with our global campaign, 'Eat.Drink.Chew.', which we commenced rolling out in South Africa in April", said Ashleigh Tomlin, Orbit brand manager, Wrigley South Africa.
"Based on past Billads campaigns, we know that the medium packs a punch way above its weight category. This is evident from a brand awareness and a sampling perspective", she added.
Consumers are in for a real treat. "We are giving away more samples in this campaign than in any other Billads campaign to date," said Segal.
"We are delighted to again join forces with one of our long-standing clients, to ensure that their brand is put directly into consumers' hands," he added.