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Graffiti helps put mobile literacy project on the road in KZN
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network2media Bureau   
Monday, 18 July 2011 09:00 (IST)
KwaZulu-Natal Department of Arts and CultureKwaZulu-Natal: Vehicle branding expert, Graffiti, helped the KwaZulu-Natal Department of Arts and Culture to give its rural communities the one gift that can be opened again and again. The well-known branding company branded four mobile library trucks aimed at improving the literacy levels of rural Kwa-Zulu-Natal and to help foster a culture of reading in the province.

High impact visibility created The four Isuzu FVR900 vehicles were branded in order to draw attention to their purpose as mobile library depots, which will provide the remote areas of KwaZulu-Natal not only with books, but with computer and internet access, photocopying facilities, DVD's, CD's and even children's toys. In addition to these facilities, the vehicles will also play host to regular story tellers and motivational speakers.

In an attempt to generate interest and awareness wherever they go, the eye-catching mobile libraries have each been branded with an imaginative, colourful visual depicting a tower of giant-sized books with a young boy alongside attempting to climb a ladder to reach them.

Provincial Governmet, Province of Kwazulu-NatalCarol Slater, senior manager, KZN Provincial Library and Information Service, commented, "The Department of Arts and Culture's aim with this mobile library project is to create enthusiasm and excitement around books and reading. Hence, we needed to brand these vehicles with a bold, creative depiction of the adventure, imagination and escape that books can provide in order to grab people's attention and encourage them to participate and get reading."

GraffitiGraffiti director, David Ferguson added, "The idea of mobile libraries allowed us to create a fun, almost fantastical depiction of the books on the outside of these vehicles. The result is really bright and arresting and I'm sure they will elicit a great deal of excitement wherever they go."

Slater ended, "Thus far, the vehicles have been very favourably received at the two destinations to which we have taken them. People have immediately come over to see what they are about and are genuinely interested in learning more about what they have on offer. Hopefully, they will provide the first step towards improving the literacy levels in these extremely remote and underprivileged communities."
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