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Starcom MediaVest and ZenithOptimedia claim top spots in RECMA 2010 global billings
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network2media Bureau   
Thursday, 28 July 2011 09:00 (IST)
SMG, Vivaki, ZenithOptimediaJOHANNESBURG: Reported in RECMA's (Research Company Evaluating the Media Industry) annual global media agency billings data, The Starcom MediaVest Group moves up into first position (second in 2009), while ZenithOptimedia takes third place (fourth in 2009) based on global billings for overall activity in 2010.

RECMARECMA presents media billing data across 58 countries, and accounts for traditional media buying as well as diversified services. Rankings are calculated across media network groups and media networks.

The Starcom MediaVest Group takes first spot in the 'global overall activity billings in 2010' after being placed second in 2009. A 14.2 percent growth rate year on year reflects overall pitches won and additional clients gained in 2010. ZenithOptimedia remains in third position and shows an impressive 16.2 percent growth from reported billing figures in 2009. Both groups reflect growth above the average global media industry norm of 13.7 percent.

The Publicis/VivaKi group of networks maintains its global second position, but with a growth rate of 15.1 percent is edging ever closer to the number one spot.

Gordon PattersonGordon Patterson, SMG's group MD explains, "It is important to be able to share ideas, get alternative input and different perspectives on local conditions. As much as people like to think that South Africa and South Africans are different, we are still part of a bigger global community and we all need to recognise that. Being part of such a dynamic network allows us to gain insights and learnings from the best of breed, enabling us to provide media solutions in line with international best practice."

The top 12 media billing countries, namely USA, Canada, Mexico, UK, Germany, France, Italy, Spain, Russia, India, China and Australia account for 80 percent of the total global media spend. Starcom MediaVest and ZenithOptimedia combined make up 22.3% of the entire global share of market.
 
 
 
 
 

 
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