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Versace promotes the 2011 release of Vanitas
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network2media Bureau   
Monday, 05 September 2011 09:00 (IST)
Unlimited, tlc, Vanitas VersaceJOHANNESBURG: TLC – Unlimited's Targeted Lifestyle Communication division has been commissioned by premium fragrance brand Versace, to roll out its latest advertising campaign, promoting the release of new Eau de Parfum, Vanitas.

Advertising frames in change rooms being used Targeting women only, during their leisure time, Versace will be utilising TLC's A3 Advertising Frames in the change rooms of premier Edgars stores across South Africa. TLC offers Versace brand domination for the new Eau de Parfum, close to the point of purchase.

Premium ambience for a premium product Malls housing the flagship Edgars stores include Sandton City, Cresta, Melrose Arch, Eastgate, Clearwater Mall, Fourways Mall, Menlyn, Woodlands Boulevard, The Gateway Theatre of Shopping, Westville, Canal Walk, V&A Waterfront and Tygervalley.

Brett TuckerTLC's joint MD Brett Tucker said, "This platform is able to communicate an advertising message directly to women while they are making retail purchase decisions, and offers premier brands like Versace the opportunity to advertise within a leading fashion group like Edgars."

Vanitas can be described as a union of pure elements combining the fragrances of lime, freesia, cedar wood and tonka bean. Versace's face of Vanitas is 16 year old model Lindsey Wixson from Wichita, Kansas.
 

 
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