 MUMBAI: Milestone Brandcom, a leading and one of the fastest growing OOH agencies in India, has further strengthened its retail marketing division, Milestone Lastmile by appointing Atul Maheshwari as its VP and national head. Milestone Lastmile launched in the western region a year back, already services some of the leading clients like Barclays Bank, Dhanlakshmi Bank, ICICI, LG and Tata Indicom to name a few.
 Commenting on this appointment, Nabendu Bhattacharyya, founder and managing director, Milestone Brandcom, said, “It is a pleasure to have Atul on board to head the Lastmile wing. With 17 years of rich experience in sales and retail marketing and recognised for tailoring the best integrated approaches to lastmile marketing, he is well aligned with the agency’s vision to offer creative and result driven solutions to clients." This is in line with Milestone’s integrated service offering through-the-line across categories pan India, from creating brand awareness Out-of-Home, to creating brand experiences and consistently taking it right up to the branded environment at the lastmile, culminating into brand purchase and re-purchase.
Elaborating further, Bhattacharyya said, “With consumers continuing to consume at a higher rate of growth than any other country in the world, Indian retail industry is one of the fastest growing industries in India. In addition, with approximately only 4 percent of the business accounted for organised retail, we see a great opportunity in line with our integrated service offerings from a long term perspective, to enable brands to differentiate and emerge stronger at these rising touch points. With retail insight, innovation, picture perfect implementation and ideation along scientific and technology based applications, Milestone Lastmile will create a unique identity and differentiated offering in comparison to other operators in the fray. With right investment in the business as a long term proposition, we are confident of challenging status quo and up streaming the benchmark with quality product offerings."  Elated on his appointment, Atul Maheshwari said, “It's a special feeling to be entrusted with leading a retail division with Milestone Brandcom. Stimulating brand sales for clients remain our common objective and my personal energies along with the team will be devoted towards realising this. We aim to create a repute of turning great ideas into exceptional experiences that will trigger desired responses and finally results.”
Atul Maheshwari has over 17 years of experience in retail business. Prior to joining Milestone Brandcom, he was general manager at PrimeRetail, the retail services arm of Mudra Max, taking care of retail business across North, South and East India operations. Prior to which, he spent over 4 years with Ogilvy & Mather spearheading the retail operations at Ogilvy Signscapes and also worked with LG Chemical, marketing their various media products and services. In his various roles, he has worked with a multitude of clients, spearheading retail projects nationally for brands like BlackBerry, Samsung Mobile, Nerolac, ING, VLCC and Hutch/Vodafone.
 Milestone Brandcom will leverage its learning and network presence at the local level in context with the environment and shopper profile to provide a complete experience stimulating brand sales. The modern retail environment focus is moving from functional to the reflection of brand personality, friendly, youthful, futuristic and interactive.  Milestone Lastmile will add value to modern shopping experience of the customer by creating branded environments in line with the latest social trends and aspirations across brand interfaces like shop facia, point of sale material and merchandising, shop-in-shop, promotional packaging, permanent and semi-permanent fixtures with innovative concepts and designs, product display techniques, usage of new material, and effective use of digital and interactive media in influencing the shopper behaviour. (This news update was published in network2media on Monday, October 03, 2011)
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