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Mitsubishi announces its arrival with Graffiti's 'Giant G-Frame'
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network2media Bureau   
Monday, 24 October 2011 09:00 (IST)
Graffiti, MitsubishiJOHANNESBURG: Mitsubishi Motors South Africa recently installed a massive advert outside its new premises in Kempton Park which showcases the latest Mitsubishi Pajero. Utilising Graffiti's 'G-Frame' graphic tensioning advertising system, the 'G-Frame' ad was constructed to draw attention to the motor company's new head office.

Unique, high impact advertising medium Manufactured and implemented by branding experts Graffiti, the 'G-Frame' system forms a unique advertising medium which is ideally suited to advertisers who require regular creative updates with minimal down-time. Each 'G-Frame' can be made to spec to suit any advertising space and is not limited by size.

The huge 16metre by 5.5metre structure implemented on behalf of Mitsubishi is the largest 'G-Frame' to be installed to date and, due to both its size and outdoor location, it required the construction of additional structural supports to enable it to withstand high winds.

Mitsubishi MotorsMagdel van Wyk, operations manager, Mitsubishi Motors, commented, "Our aim was to alert people to our new premises, but we discovered that our existing building signage was not visible from the highway. The sheer magnitude and positioning of the 'G-Frame' makes it eye-catching and people certainly know that Mitsubishi is in the area now! And the interchangeability of the graphics also means it forms a great advertising medium for us going forward, allowing us to update our visuals as and when required."

Gavin SchlaphoffGraffiti Director, Gavin Schlaphoff, added, "One of the great benefits of the 'G-Frame' advertising mechanism is its versatility and the ability for it to be implemented in so many ways, from retail store-front advertising to truck branding. Mitsubishi has very cleverly utilised the medium as an interchangeable billboard, allowing them to draw attention to their new premises whilst also being able to advertise their products."

Van Wyk ended, "We chose the Pajero for our first creative execution as it is probably the best-known vehicle amongst our brands. But the ease of implementation of the 'G-Frame' means we will be updating it with new campaigns and featuring new brands on a regular basis."

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