NEW DELHI: After establishing dominating presence in the OOH market of NOIDA, leading north Indian OOH firm, LSTL Media Limited has bagged the advertising rights for displays on the super premium building, NAFED House in New Delhi. The company has bagged these rights for a period of five years.
The tender was keenly contested with five companies, namely, Laqshya Media, Jagran Engage, Garuda Advertising, Bright Neon and LSTL Media bidding for these rights. LSTL Media bagged the rights with on offer that was 15 percent higher than the second bidder, Laqshya Media.
NAFED House is a strategically located building situated at the Ashram intersection in Delhi. This intersection caters to one of the heaviest vehicular traffic in Delhi. The four larger-than-life pillars of NAFED Hose, on which branding will be allowed effectively cover traffic flowing from all four directions of the intersection.
Commenting on this win, Rajeev Agarwal, director, LSTL Media Limited, said, "This is a signifanct and prestigious achievement for us. With the iconic media properties available at NAFED House, we will be able to offer advertisers super premium media at this extremely high visibility location."
This win is a significant step towards the company establishing its presence in the OOH market of the NCT of Delhi.
LSTL Media bags 5-yr exclusive ad-rights on gantries all over NOIDA
NS Publicity led consortium bags major PPP contract to develop skywalk, 50 bqs in Noida
LSTL Media bags rights for 20 solar-powered traffic signals in Lucknow
LSTL Media sets footprint in North-east with hi-tech traffic signal contract in Guwahati