MUMBAI: A film co-produced by a visually-challenged man, who is also the film’s protagonist, would have been meat enough to draw crowds into the multiplexes. However, there isn’t any stone left unturned for the promotion of ‘Shadow – The Dark Side of Truth’, as the producers have planned a pan-India outdoor campaign.
The outdoor campaign for the film is up in all metro cities across the country. In Mumbai alone, 30 bus shelters, 200 bus panels, 100 hoardings as well as mobile vans have been used by Bright Outdoors, which is handling the OOH campaign of the film.
“We have targeted places like malls and multiplexes where people hang out with their families and friends. The most striking feature of this film is that a visually-challenged person is seen doing stunts and dancing sequences. We have tried to bring that aspect very well through the campaign,” said Sudesh Paul, manager-business development, Bright Outdoors.
In Mumbai, Bright has put up hoardings at Juhu, Lokhandwala complex, opposite to Infinity mall, Vakola, Bandra and Andheri.
The film, produced by Nasser Khan and Shamsad Alam, has the visually-challenged Khan performing stunts from a speeding car and galloping horses. The film has been made under the banner of Great Entertainments and has been directed by Rohit Nayyar.